Genesis Women’s Shelter

Creative Director: Andria Kushan
Art Director: Jamie Lawrence
Copywriter: Hailey Harmon
Designers: Leena Lam, Joanna Tang

Genesis Women’s Shelter exists with the goal of not just helping women but completely eradicating domestic violence. Their services address the issue holistically and give each woman the same message: there is help and there is hope.

One in three Texan women will experience abuse. However, they are more than just statistics; they are our friends, coworkers, aunties, yoga buddies, brunch dates and biggest cheerleaders. This campaign took that statistic for National Domestic Violence Awareness Month and brought attention to the different types of abuse and the identities of the women beyond being victims.